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Midjourney vs Leonardo AI – Which AI Image Generator Should You Use On Your Blog? (2026 Guide)
With the rise of artificial intelligence (AI), we’ve seen a magical revolution in the world of content creation. This means that creating engaging blogs with high-quality original images has never been easier! You can enter your prompts into an AI generator and within seconds you’ll get an image that you have imagined.
However, with so many different AI image generators now available on the market, it can be hard to find out which is the best for you. At the moment, Midjourney and Leonardo AI are two of the most popular AI image generators available for both professionals and beginners.
Midjourney is a paid service and is world renowned for providing the highest quality. Whereas Leonardo AI has some amazing customisable features and is completely free.
This detailed post will show you everything you need to know about Midjourney and Leonardo AI including the pros and cons, pricing, and what they’re actually like to use.
1. Why AI Image Generators Are Important For Your Blog
Visuals are extremely important in order to improve SEO. Long text articles can be very boring for people to read nowadays.
Improves Retention (Low Bounce Rate) – High quality and relevant images can keep your readers on your blog for longer.
No Copyright Issues – You can avoid any issues with plagiarism by using AI generated images. This means you won’t have to worry about copyright.
Create a Brand – You’ll be able to design a distinct brand by using consistent AI images.
2. Midjourney – Top Quality Images
Midjourney is currently one of the most powerful and popular image generators in the market. The level of detail, lighting and artistry makes it better than any other tools.
Features:
Cost – Midjourney is not free and there is no free trial/ free version. Midjourney starts from $10 per month.
Interface – Midjourney is not a standalone website. It uses a chat application called Discord. You need to enter commands/prompts in a Discord server.
Quality – Midjourney has no match when it comes to human face emotions, lighting, texture and detail.
Pros:
The quality is unrivalled.
There are few better tools for graphic design and concept art.
Great variation and upscaled images.
Cons:
The interface via Discord can be confusing for beginners.
There is no free trial so you’ll need to pay to try it.
3. Leonardo AI – Free & Customisable
If you want a premium looking AI image generator without any costs, then Leonardo AI is great choice. It has become extremely popular quickly with the use of its amazing interface and customisable features.
Features:
Cost – Leonardo AI is mainly a freemium product. This means that you’ll get a certain amount of tokens/credits for free every day. This can be used to create amazing images. There are also paid versions.
Interface – It’s a web based application. You’ll be able to use the website and have a clean, easy to use dashboard.
Custom Models – You’ll have the ability to create your own models. There are also many stylish models provided.
Pros of Leonardo AI:
No cost – With daily free credits, it’s perfect for small bloggers or beginners.
Extra editing features – There are lots of features included such as a canvas editor, image-to-image generator and AI prompt assistant.
Cons of Leonardo AI:
Some images may be listed in a gallery when using the free version.
Human faces and cinematic effects like Midjourney may take longer to perfect.
4. Midjourney vs Leonardo AI Comparison
Here is a quick comparison of the two tools:
5. Which one should you use?
It really depends on your needs, budget and experience.
If you have a good budget, work in areas like professional photography or game design, and aren’t willing to compromise on quality then Midjourney would be the best for you.
However, if you’re a beginner blogger and want amazing and eye catching images without spending any money, then Leonardo AI is perfect. It’s easy to use with a drag and drop feature.
6. Top Tips for Using AI Generated Images Within Your Blog Posts
Using a few simple tips when creating images can help improve your blog’s SEO and engagement.
Specific Prompt – Be specific about the scene you want to create including the background, colour palette and lighting.
Correct Aspect Ratio – Set the aspect ratio for your blog banner or featured image. For example, you can type --ar 16:9 in Midjourney.
Alt Text – When adding images to your blog make sure to add Alt Text with your focus keywords. This will help your images rank on Google.